The PomeloKit brand book
Everything that makes PomeloKit feel like PomeloKit — six logo directions to choose from, the citrus palette, type, our mascot Pomi, and the cheeky voice that ties it together.
Six ways to wear the peel
A spread of directions from friendly mascot to clean monogram. Tap me whenever you've got a favorite and I'll build out the full system around it — right now everything is built on Direction 01.
Pomi, the mascot
The full character — maximum warmth and personality. Great for app icons, stickers, and social.
● In use todaySound-section
A citrus cross-section whose segments radiate like a sound wave. Smart, ownable, says “voice + fruit” instantly.
ConceptSay-it bubble
A speech bubble cradling a pomelo slice — the conversation made literal. Friendly and chat-native.
ConceptPK monogram
A confident squircle mark for when you need to scale down hard — favicons, avatars, embossing.
ConceptThe Zest ‘O’
An abstract sliced-pomelo ring that can drop in as the “o” in Pomelo. Geometric and grown-up.
ConceptHeritage badge
A roundel emblem with Pomi at the center — perfect for swag, packaging, and “established” moments.
ConceptThe primary lockup, every which way
Built on Direction 01. Horizontal is the hero; reach for stacked, icon-only, or monochrome when space or context demands.
Give it room, keep it juicy
A little discipline keeps the brand crisp at every size.
Clearspace & minimum size
Keep clearspace equal to the height of the pomelo mark on every side. Don't render the horizontal lockup below 120px wide — switch to the icon instead.
Don't do this
The citrus palette
Three juicy brand colors carry the personality; warm neutrals keep it legible. Lead with pink, support with zest and leaf.
Suggested balance — let the cream breathe, pink leads, zest & leaf punctuate.
Two typefaces, easy chemistry
Fredoka brings the round, friendly headline energy. Plus Jakarta Sans keeps body copy clean and modern.
Fredoka
Display · headlinesPlus Jakarta Sans
Body · UIMeet Pomi
Our resident pomelo. Pomi shows up when the brand wants to feel human — celebrating wins, guiding onboarding, and waving from empty states.
Friendly, never cutesy
Pomi is built from simple geometry — one circle, a leaf, two dot eyes and a confident smile. Keep the proportions chunky and the expression warm. Use Pomi as a delightful accent, not on every screen.
Cheeky, clear, never corny
We talk like a sharp friend who happens to be great at meetings. Confident and warm, with a wink — but we respect the reader's time.
Playful
We lean into citrus puns and a light touch — “squeeze every drop,” “the juicy bits.” Fun is on-brand; silly is not.
Clear
Short sentences. Plain words. We explain a powerful product simply and never hide behind jargon.
Respectful
We're talking to busy founders and consultants. We get to the point and let the product do the bragging.
✅ Say this
- “Ditch the frantic note-taking and actually show up.”
- “Your recap's ready before you stand up.”
- “Catch every word, label every voice.”
🚫 Not this
- “Leverage AI-powered synergies to optimize meeting outcomes.”
- “The world's #1 best revolutionary meeting tool ever!!!”
- “Utilize our solution to action your deliverables.”
Stickers & pattern kit
The fun layer — for swag, social, and empty states. Chunky pills, slight tilts, citrus motifs.